FS HiSOY® BRAND SOYBEANS
2009-10
FS HiSOY Lineup
FS HiSOY
Performance
FS HiSOY
Specialty Products
FS HiSOY
Technology
Genuity
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Genuity™ is the new brand identification system from Monsanto, under which all future
technologies will be released. Until now, traits have been marketed as individual
products and focusing on product features - not the greater impact of the trait.
For example, Roundup Ready© stands for tolerance to Roundup©
agricultural herbicides, but not the greater benefit of improving yield.
The Genuity brand identity system will make it easy for farmers to see what traits
are in the product. Icons representing weeds, insects, weather and productivity
illustrate clearly what the traits do. The specific traits in the seed will be listed
under the appropriate icons.
In 2010 FS Seed guides, handbooks and various marketing materials you will notice
that the latest FS Corn and FS HiSOY® brand soybean products with VT
Triple PRO and Roundup Ready 2 Yield™ technology carry the new Genuity brand.
Current traits will not migrate under the Genuity name, and they will continue to
be represented with the logos we are familiar with.
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